Action:
The Codes and Conventions for Action are to have a discrete location like Indiana Jones. This is because it exites the audience as they could be on a long adventure coming across many tasks to do with killing. We can tell this as there are close up shots Of Indianas whip. There is normally a mysterious background noise in action films to keep the tension within the scrnr. As the scene moves on the music willnormally intensify to show that something dangerous might happen and so it keeps the audience glued to the screen.
In action films we normally see low angle shots on the villian at the start of the film to show that he is trying to be the leader of everyone and that he is in control. As the we move through the film, the camera angles will change and there will be low angle on the hero as he mormally saves the day and the villain loses.
The type of clothes that a villain would wear is smart as he wants to show that he is professiomnal in his job and that no one can knock him down. On the other hand the hero will have poorer conditioned clothes as he is trying so hard to get his goal that he cant keep on changing his clothes. We see this in Indiana Jones as he is always wearing an old ripped t-shirt until in the last few scenes where he had succeed, then he will change in to smarter clothes to show that he is now taken ober that control.
Horror:
The codes and conventitions of horror are that they contain scary scenes, murders and creepy background music.
By having these things involved within the film it makes the audience scared and the idea is to make them have their worst nightmare.
Throughtout the film there will be slow paced music to keep the tension within the audience as to what can happen next. As the characters become more scared the tempo of the background music will increase to giver the audience the idea that something bad is about to happen.
Also there are not fast paced shots which also increases tension.
Many close up shots are taken through out the film as it gives the audience a real idea of the characters facial expressions and what exactly they feel at that moment in time.
Sometimes longer shots can be used to show a location e.g. like a old church in the night time to keep the tension within the scenes.
Whenever the audience can see something that the characters cant like someone creeping up behind the main character, it build up the tension quickly and so the tempo and volume of the sound increases as well which brings dramatic irony.
The target audience for horror films are 16+ as it can be to frightening for a younger audience. The max age range is roughly up to 40 year old as it can be to frightening for the elderly aswell.
It is aimed at both boys and girl as normally they are both the main characters.